MARKETING AUDIT Get your marketing ready for the marketplace

• Environmental
• Marketing strategy
• Organisation
• Marketing systems
• Marketing productivity
• Marketing functions

The Audit Process

How we will audit your marketing operations

 

A Marketing Audit does exactly what it says. If your marketing operations are inline with your business objectives, and fit well within your corporate capabilities, you will benefit from improved marketing and higher profit potential.

 

The audit involves the following broad tasks:

• Understand your goals - what do you want to improve
• Gathering marketing materials - what you are using, and how are you using it
• Interviews - talking to employees from all departments, and where appropriate, suppliers and customers
• Analyse - anyone can collect information and write down some goals, but the analysis and understanding we can provide will give you an enormous insight into the marketing functionality of your business
• Reports - we will provide you with a full report, with an actionable checklist for you to follow, using your own people, or with our help

The marketing audit

 

Our audit process follows the following areas:

• Environmental audit
  • Macroenvironmental audit
  • Task environmental audit
• Marketing strategy audit
• Marketing organisation audit
• Marketing system audit
• Marketing productivity audit
• Marketing functions audit

These components have been defined by the marketing 'guru', Professor Philip Kotler, and are the accepted audits required for modern businesses. Source: Marketing Management - 11th edition. (Click on the name to go to Amazon to buy this book)

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