Are you profitable?
Profitability is key in business, but this involves understanding both your profit and your cost structure.
The audit involves the following:
Profitability analysis
- What is the profitability of the company’s different products, markets, territories and channels of distribution?
- Should the company enter, expand, contract or withdraw from any business segments?
Cost effectiveness analysis
- Do any marketing activities seem to have excessive costs?
- Can cost-reducing steps be taken?